Ideas for using TikTok challenges to promote your song Our top tip? Develop a concept that lets people show off. Think about giving away a prize, like a backstage pass to one of your upcoming shows, or even a shout-out through your TikTok profile. When creating a challenge, make sure there’s a good level of difficulty, a set time period for people to enter (sense of urgency), and that you reward people for their effort. In a couple of months, there were over 106 million views on videos with the hashtag #DifferentWorld. To get the challenge moving, he hooked up contributions by fellow musicians Sofia Carson, Corsak, K-391, and James McVey of The Vamps, who all posted their own videos completing the challenge. The creators of the 60 best videos would get a prize. In 2019, DJ and producer Alan Walker used a TikTok challenge to promote his song “Different World”, asking fans to record themselves doing their part for the environment (like picking up a piece of rubbish) and posting it with the hashtag #DifferentWorld. TikTok challenges are one of the most popular music marketing strategies of 2019, with everyone from Lil Nas X, to Jay Sean, Drake, and Megan Thee Stallion (Hot Girl Summer) using them to spread awareness of their latest single or album release.
Remember that videos can be between 15 seconds to 1 minute, but make sure you cater the length of the sound to the best part of the song you’re using. Most of the sounds that do well on TikTok tend to have catchy lyrics or a beat that is memorable and can be brought to life in video form. The sound was catchy, snappy, and fierce, perfect for creators to lip sync and show off their best selves. The sound became a TikTok staple during the summer of 2019 with Flo Milli’s eccentric flow and aggressive lyrics paving the way for creators to show off their glow-up transitions or exude confidence while lip-syncing the lyrics close-up. She rose to fame at the end of 2019 and gained even more momentum in 2020 thanks to her remix of Playboi Carti and Ethereal’s song “Beef”, naming the sound “Beef FloMix”. Look at TikTok more as a (massive) opportunity for you as an independent artist, to reach people in ways that weren’t possible before through traditional marketing.Ī great example of this is Flo Milli. You don’t need a lot of followers or have a big account to do this, there are several users that have under 1000 followers who have been able to go viral by creating an engaging video. When your music is available on the platform, you need to actively try to get your sound out to TikTok influencers and other users around the world. Name your sound with the Track Name - Artist Name so others can easily find it and relate the sound back to your artist profile.Click the profile photo in the bottom right-hand corner.Upload a video with the clip of your track that you want to use.
TIK TOK MUSIC PRO
If you’re a Boost or Pro user, any music you upload through Amuse will be available on TikTok for the world to use in their videos! All you have to do is select the exact time you would like your song to start on TikTok (the catchiest part of your song). The first is using a music distributor like Amuse. There are two (best) ways to get your music on TikTok so users on the platform can use your sound in their videos. It takes time to build relationships with your audience: be consistent, be honest to your brand values, listen and engage. Do not push follows, likes, comments, ticket sales or streams. There needs to be a super high level of authenticity with your content or the community will avoid you. If you’re going to get something going on the platform, you need to be super clear about what you stand for and uncompromising in your convictions. Be AuthenticĪuthenticity is one of the most important pillars of any social media platform strategy, but the TikTok community will hold you to an even higher standard. The app is for creating, sharing, and discovering short-form videos with its users expressing themselves through singing, dancing, comedy, lip-syncing, and allowing other users to create and share their videos across a community. TikTok really rose to fame at the end of 2019 and since then has been growing steadily becoming the biggest social media platform as of 2021. TikTok is a mobile app formerly known as Musica.ly that allows users to upload short-form videos from 15-seconds to 1-minute in length, using music from the app’s library. For artists, it’s not just another social media platform, it can turn a song into a global hit and make an independent artist become a star overnight, making the platform a new music marketing sensation. TikTok is currently the leading social media platform with over 120 million monthly active users.
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